Fairsig

Realtor and real estate agent email signatures

For agents, the signature is a small business card in every email: your face, your number, your brokerage, and the details your state's advertising rules ask for. Here are four layouts and what to put in them.

What to include in a real estate signature

  • Name and headshot. Clients remember faces; a photo helps them recognise you at a showing.
  • Your title: Real Estate Agent, Salesperson, Broker Associate, Broker. Use REALTOR® only if you are an NAR member.
  • License number, labelled with the state if you work across state lines.
  • Brokerage name, and the office address or phone if your state requires the brokerage to be identifiable in advertising.
  • Mobile number first. Buyers call and text agents, not offices.
  • Your listings page or website, plus one or two social profiles where you post listings.
  • Equal Housing Opportunity wording or logo, if your brokerage uses it in its materials.

4 realtor email signature examples

License numbers, brokerages and contact details here are fictional.

Agent with headshot and license number

In real estate the agent is the brand: a headshot builds recognition, the mobile number comes first, and the license number is on its own line where it is easy to find.

Use this signatureClassic template

Brokerage standard with logo

A brokerage-wide layout: the firm's logo and office address make the brokerage clearly identifiable, which many state advertising rules care about.

Use this signatureCorporate template

Team lead

Teams sell under a team name inside a brokerage. The bold name and the logo next to it keep both visible without crowding.

Use this signatureBold template

New agent, simple

No headshot yet? A clean two-line signature with your brokerage and license number looks better than a rushed photo.

Use this signatureCompact template

License numbers and advertising rules vary by state

There is no single US rule for real estate email signatures. Each state's real estate commission sets its own advertising rules, and they differ on what must appear, where, and in which communications. Some examples of what those rules can cover: the brokerage name being shown, the license number, and how prominent these must be compared with your own name.

One concrete case: in California, Regulation 2773 of the Department of Real Estate requires licensees to show their eight-digit license number and their responsible broker's name on solicitation materials intended to be the first point of contact with consumers, and the list of covered materials includes advertisements in electronic media, including email. The license number must be in type no smaller than the smallest type used in the material. Other states have different rules. Check your state commission's advertising guidelines, or ask your broker, who is usually responsible for your advertising.

Practical approach: put the license number and brokerage in your signature by default. It costs one line and covers you in most situations.

Images and listings

Keep listing photos out of the signature: they make every email heavy and show as attachments in some mail apps. Link to your listings page instead. For your headshot and brokerage logo, use the sizes in our signature size guide and host them on your website. Brokerage logos are often dark on transparent; turn on Dark-mode friendly in the generator so they stay visible.

Questions

Do I have to put my license number in my email signature?

It depends on your state, and sometimes on whether the email counts as advertising or solicitation. California, for example, requires the license number and the responsible broker's name on first-point-of-contact materials, and its regulation lists email among the media covered. Check your state commission's advertising rules, or ask your broker.

Can I call myself a REALTOR® in my signature?

Only if you are a member of the National Association of REALTORS®. REALTOR® is a registered membership mark; licensed agents who are not members should use “real estate agent”, “salesperson” or “broker” instead.

Should a real estate signature include a headshot?

Usually yes. Real estate is personal, and clients often meet you in person after a first email. Use a recent, professional headshot, small and square (see our photo guide).

More layouts in the examples gallery, and tips on signatures with a photo.

Ready? The free Fairsig generator builds a signature that works in Gmail, Outlook and Apple Mail, in your browser, with no sign-up. Create your real estate signature →